Your biggest challenges are cross-functional. Your organization is not. Any provocative strategy—from embracing AI, to choosing your next op model, to launching a new product—requires horizontal collaboration.

You’ve probably tried adding project, delivery, and change managers into the mix. Maybe you’ve hired a big consultancy to keep things on the rails. You’re tiger team, task force, design sprinted-out. The harder you work, the harder work gets.

That’s because the environment is changing faster than your strategy, and your strategy is changing faster than your organization. The longer your company survives and the bigger it gets, the wider those gaps grow.